In January 2021, Square Kilometre Array (SKA) became and intergovernmental organisation – SKA Observatory (SKAO) – and now has a new brand that aligns with its vision, its mission and the values that define its identity and make it unique: diversity and inclusion, excellence, collaboration, creativity and innovation, and sustainability. The new logo and visual identity stem from these.
As part of this brand unveiling, we were happy to produce the “Discover the SKAO’s mission” video, the first glimpse at SKAO’s new look.
The Science Office was approached by SKAO’s Communications & Outreach department to develop an animation that would convey, in 60 to 90 seconds, their vison and values, the main aspects of their research, their network and that would also unveil their new image. And it had to be done is less than a month! Not an easy task, but through a very collaborative and close process between the two teams, we made it.
The video has been released during SKAO’s Council meeting and as now been published in all their online and social media channels.
Coordination/ Mariana Barrosa Animations, 3D Modelling/ Rui Braz Text/ SKAO Special Thanks/ Mathieu Isidro, SKAO